Offpage SEO Audit
What is Offpage SEO
Offpage SEO refers to techniques that can be used to improve the position of a website in the search engine results page (SERPs). OffPage SEO has to do with promotion methods with the aim to get higher rankings in the SERPs. Unlike On-page SEO, Off-page SEO refers to activities which are performed outside the boundaries of the website. The most important are: Link Building, Social Media Marketing and Social bookmarking.
Why is Offpage so important
Off page SEO gives search engines an indication on how other websites and users perceive the particular website. A website that is high quality and useful is more likely to have references (links) from other websites; more mentions on social media and it is more likely to be bookmarked and shared.
What is Link Building
Link building is the most popular and effective off-Page SEO method. By building external links to your website, your trying to gather votes of confidence from other relevant websites. Old methods which now do not work: blog directories, forum signatures, comment links, link exchange, Reality is quality of links than the number. To get quality links the best is to understand what content you can produce that will add value to potential customers and to influencers and then bring it to them:
Social Media is part of offpage SEO and a form of backlinking which could bring you traffic and recognition. Although most of the links from social media are nofollow they still have value. Social Media mentions are gaining ground as ranking factors and proper configuration of social media profiles can also boost SEO.
Social bookmarking is not as popular as it used to be in the past but it is still a good way to get traffic to your website. Depending on your niche you can find web sites like reddit.com, stumbleupon.com, scoop.it and delicious.com (to name a few) to promote your content.