Mini case study: Modomoto (Berlin)

Published: March 25th 2019
Author: Alex Bieth

Description

Modomoto is Germany's first and largest Curated Shopping Service for men.

Founded: 2011

Executive Summary

With only 2k non-brand organic visits and ranking for very few relevant keywords; this could be due to the fact that there is still too little awareness to this service. Modomoto currently relies a lot on brand terms and would to optimize keyword targeting and original content creation to get more SEO attention.

There is a also quite a lot of work to be done to improve domain authority on the web with more quality backlinks.

6k SEO visits

15 pages out of 237 get 10+ visits

only 4 backlinks with PA above 25, including 2 from acquired company

55% traffic brand-related

Google Trends (in Germany)

Modomoto Google Trends

Backlink Profile Overview

  • 18k backlinks from 710 domains.
  • 87% of backlinks are from pages with little Page Authority.
  • 26% of the backlinks are from German websites.

Backlinks with Page Authority of 40 and above (according to ahrefs)

* the link which points to "www.modomoto.de/en/jobs" is canonical to the homepage with the anchor text Jobs or "Banen" in Dutch.

Organic Traffic Analysis

Modomoto ranks for over 2.8k Keywords for
6k monthly organic visits.

Keyword targeting and Traffic

Main Keywords generating traffic:
Brand / search terms with brand: around 4k (65%)

curated shopping (200)
männer lassen shoppen (30)

Pages with traffic compared to number of pages indexed

From around 237 pages indexed, over 15 pages each get at least 10 visits per month.

Keyword targeting and Traffic

Main Keywords generating traffic:

  • Brand / search terms with brand: around 210k (90%)
  • Germany
  • apple pay (360)
  • bank (300)
  • online bank (200)
  • US
  • bank telefon (140)
  • maestro card (40)
  • France
  • tarifs (300)
  • moneybeam (170)
  • la banque mobile (90)

Pages with traffic compared to number of pages indexed

  • From around 15k pages indexed, over 150 pages each get at least 10 visits per month.

Site Performance for Mobile: some images affecting speed

lighthouse
n26 graph



Alex Bieth, SEO Consultant