Mini case study: Home ToGo (Berlin)

Published: March 11th 2019
Author: Alex Bieth


Home ToGo is according to its website "the world's largest search engine for vacation rentals."

Founded: 2014

Executive Summary

With half a million monthly organic visits, Home ToGo is dominating the German market as a search engine for holiday accomodation. That is as much as but still behind This is achieved despite less backlinks than the two international giants with terrific indexation efficiency: more than half of the pages indexed get at 10 or more monthly organic visits.

500k SEO monthly visits

6% brand traffic

50% pages indexed get 10+ visits

Star Keyword: "ferienwohnung ostsee"

Google Trends

Brand search have been stagnating since 2017.

Google Trends for Hometogo

Backlink Profile Overview

  • 124k backlinks from 500 domains.
  • 96% of backlinks are from pages with little Page Authority.
  • 50% of the backlinks are from German websites.

Backlinks with Page Authority of 20 and above (according to ahrefs)

Organic Traffic Analysis

Home ToGo ranks for over 120k Keywords for 500k monthly organic visits.

Keyword targeting and Traffic

Main Keywords generating traffic:

  • Brand / search terms with brand: around 30k (6%)

Broad terms such "ferienwohnung(en)"/ Haus:

  • ferienwohnung (4k)
  • Places with "ferienwohnung"
  • ferienwohnung ostsee (6k)
  • ferienwohnung nordsee (4k)
  • ferienwohnung norderney (2.5k)
  • ferienwohnung berlin (2.3k)
  • ferienhaus ostsee (2k)
  • hausboot amsterdam (1.5k)


  • borkum (4.5k)

Growth Hacking Landing Pages and Traffic

From around 5.3k pages indexed, over 2300 pages each get at least 10 visits per month. This is achieved mainly by creating landing pages for as many cities as possible and optimizing the page for Ferienwohnung + City / Location

Alex Bieth, SEO Consultant