The SEO Audit follows the following format - although it can be adapted depending on the client's requirements and priorities: Executive Summary, Keyword Research, Competitor Analysis, On-page & Technical SEO, Backlink Profile Analysis. We also include a backlog (online Google sheet format) which takes all the items of Audit and classifies them by priority, with a short description, a column for the status which will change as the fixes is implemented and a comment section for communication.
The audit comes in a PDF document and with a Backlog which summarises all issues found during the Audit, classified by priority. (in English or in German)
An explanation of each issue, Priority, Solution, Explanation and Expected results, Comments section for communication.
Audits can vary in scope depending on the website's needs and maturity.
For this client, an audit showed that a new Keyword Targeting was needed, while better exposing important pages with more traffic potential, and improving technical settings and performance. Changes enabled the client to double its organic entries. Also it is important to note that brand terms traffic actually dropped during March to May compared to the previous period.